Health experts are constantly warning about the increased intake of sugary food that leads to several health issues, however, the food companies and parents are continuing to ignore the warnings.

Increase of sugar levels in breakfast cereals

Increase of sugar levels in breakfast cereals

Recent report says that the amount of sugar in children’s breakfast cereals has increased by one third over the past three years. A small bowl of the breakfast cereal of some popular brands now include at least three teaspoons of sugar which is the same as two and a half chocolate biscuits.
It was said that some cereals were healthier two years ago and now the food companies are blamed to be the major contributors to obesity. A nutritionist at campaign group Action on Sugar, Kawther Hashem said, “You wouldn’t give your child chocolate biscuits for breakfast, yet certain manufacturers are effectively doing that for us.”
Researchers compared the sugar levels in fifty most popular cereal brands against their sugar levels three years ago. It was found that one fifth of the boxes contained more sugar levels and most of these brands are owned by supermarkets. The fat content remained similar and it means that the cereal bowls now contain more calories.
Remaining eighteen cereals contained the same sugar levels as it was two years ago. And in about twenty two cases, the sugar levels were reduced by the manufacturers. The Harvest Morn ChocoRice marketed by Aldi contained about twelve grams of sugar in a thirty gram bowl, representing an increase of about six grams in three years. the McVitie’s milk chocolate digestive contained about 4.9 grams of sugar and the increase is equivalent to the previous case.
Professor of cardiovascular medicine at Queen Mary University of London and chairman of Action on Sugar, Graham MacGregor said “Children quickly become used to the taste of high-sugar cereals and find healthier ones less palatable, which has long-term implications on their health.”