In its efforts to strengthen its mobile sales, Sony has been revising its strategies and as part of its moves, it has replaced its Mobile division head with Hiroki Totoki, announced by Sony’s Senior Vice President.

Sony announces new Mobile Division Head

Sony announces new Mobile Division Head

Sony’s financial arm named Sony Bank was led by Totoki in the past and he has also led the company’s So-net, its internet service providing business. He will now take charge as the company’s Mobile division head, replacing its present head Kunimasa Suzuki. The event will officially happen on November 16 and Suzuki is moving on to take charge as an executive vice president of Sony Entertainment.

The Entertainment wing is now taking care of the company’s music, movie and publication businesses. A Sony spokeswoman said, “In light of the global mobile market that is rapidly becoming competitive and difficult, we need to make our business profitable. Chief Executive Officer Kazuo Hirai judged Mr. Totoki, who has a proven track of record in turning the business profitable, is the most suited for the job.”

The net profit of the company for the period April to June was not a total bad news as the company’s financial and videogame segments still had business growth in spite of the sharp fall in the handset business. The Sony veteran, 50, is said to be the company’s brain behind the structural changes and reforms and it is said that profits will being to pour in, in the next fiscal year beginning in April 2015.

In September this year, the company announced that it is lowering its earnings forecast for this fiscal year which will end in March 2015. The book value of its mobile segment will be written down and this move is also welcomed by the analysts and also it represents Totoki’s control over the company’s internal affairs.