Twitter to open Indian R&D centre to target emerging markets
Twitter has plans to set up a research and design center in India, in the technology hub of Bangalore, its first facility outside the US. This is a part of its efforts to accelerate growth in major emerging markets.
This move is part of Twitter’s efforts to tailor its services in countries such as India and Indonesia which are expected to be the fastest-growing markets this year. This news comes just in time when Chief Executive Dick Costolo has been heard sharing about plans to reverse a slowdown in the growth of Twitter’s often watched monthly active user statistics.
After the publication of fourth quarter results, share prices of Twitter have reduced by 42 percent in the past year and it was partly due to concerns among investors that the company is not keeping up its pace with its prime rival Facebook. Twitter’s head of India operations, Rishi Jaitly declined to comment on the details of the R&D center planned y the company. However, he said that the ZipDeal dial will give more focus on the developing markets.
He said, “It does constitute a big vote of confidence from Twitter at the global level in India. It is a big investment in India and emerging markets, and an engineering centre is a big outcome [of the deal].” The company bought ZipDeal, hoping that it would help attract more users with basic mobile handsets or those who do not use mobile data connections. Even before the deal was signed, the companies collaborated together to develop a technique that allows users to follow a Twitter account by dialing a phone number.