Vodafone is all set to open a new research facility in London, with hopes to make the most out of the “wealth of talent” in UK and Europe.

The company announced that the Vodafone xone hub will be moving from Silicon Valley to the Paddington offices, in an effort to support and develop around 10 to 120 start-ups working on latest technologies to enhance the company’s existing services.

Vodafone xone to move to London from Silicon Valley

Vodafone xone to move to London from Silicon Valley

“Establishing a new hub for Vodafone xone in London will bring our product development team closer to the customers it serves,” said Stefano Parisse, Vodafone’s consumer services director.

“It will allow us to draw on a vast pool of technology talent in the UK and Europe and simplify our development process, enabling us to get the very latest technology into the hands of our customers as quickly as possible.”

Vodafone has been shifting its focus toward Europe, India, and Africa recently. As a part of this announcement, the five-strong Silicon Valley will also move to London for expanding the Vodafone xone. However, the company is reportedly in the recruitment spree, and is planning to hire more than 20 employees to form a team of engineers, technical architects and designers.

The team, said to be headed up by Pratapa Bernard, will build prototypes, develop apps and services, test for errors and vulnerabilities and also accelerate time to market. Bernard was previously leading Vodafone’s consumer services business in emerging markets.

The new London base will be added to the existing European Vodafone xone hubs Milan, Dusseldorf and Cairo, indicating the company’s focus on non-US markets.

It’s just the Vodafone xone hub that is moving to London, as Vodafone Ventures, the company’s venture capital investment arm will continue to function in Silicon Valley with the other new early-stage technology start-ups in US.

Vodafone Global Enterprises, at the company’s hub in Redwood, California, will also continue to stay providing mobile services to American companies like before.